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Moss Rock Festival’s (MRF) is ecstatic to announce the launch of its new website, built by Kinetic Communications!

We’ve worked with Kinetic for years through MRF’s sister festival in the Spring, Magic City Art Connection (MCAC), which celebrated its 40th year this past April 28-30 at Sloss Furnaces. Both Festivals are projects of the Foundation for Arts and Cultural Connections, Inc. (FACC) / Find Art Birmingham (FAB), a 501c3 non-profit.

But that’s not all they have in common. MRF and MCAC actually shared a festival weekend in the Fall of 2020. After MCAC’s covid-necessitated cancellation in the Spring that year, MRF’s Fall weekend was re-imagined as a hybrid festival that would honor and showcase both MCAC and MRF artists and exhibitors together. We called it Moss Magic, and tasked Scott Miller of Miller Communications to design a new logo that reflected both Birmingham and Hoover Festivals. Because of the shared M in the first words of each festival’s name, the M became the branding symbol for 2020’s hybrid year. We loved this iconic design so much, a decision was made to rebrand both festivals logos using this M with MCAC taking on the coloring of the original Moss Magic logo.

As 2023 marketing talks centered around new websites, it made sense to approach the redesigns in tandem with each other, creating a connective aesthetic thread and functionality, but with some key differences through brand coloring and imagery. We’re loving the new features, updates, and upgrades that the Kinetic team has integrated in both sites, which encompass artist and exhibitor hub and profile pages, new image galleries, tethers to social media and blogging content, plus streamlined navigation with ticketing and attendance interfaces. We can’t wait for you to see MRF’s new site! Take a tour! Then keep visiting www.mossrockfestival.com until November 4-5 for more 2023 lineup updates and reveals.

And finally, a HUGE THANKS to the Kinetic team for their support, advice, vision, expertise, and hard work in making the redesign a reality. We asked Jay Brandrup, founder and principal, a couple questions about MRF’s website redesign and the company’s longtime partnership with FACC/FAB festivals.

Kinetic is behind many of the biggest Birmingham Festival websites including Magic City Art Connection, Birmingham Museum of Art, Birmingham ArtWalk, Sidewalk Film Festival, and now Moss Rock Festival. How has the company’s passion for community and arts and culture driven those relationships, partnerships, and connections?

  • We have been so fortunate to work with such amazing Birmingham area clients over the past 28 years and are grateful for the opportunities that our community has given us. The Web is inherently creative, so as you can imagine, our design team in particular relishes in the opportunity to work with such artistic canvases as well.

It was a no brainer that MRF would approach Kinetic to spearhead the Fall Festival’s big website redesign project, which has been a daydream of ours for years. We can’t thank you enough for your generous support and partnership, plus all of the hard work by the Kinetic team to make the new website a reality. Through their vision and expertise, we were able to achieve key goals for the website’s redesign and the evolution of the visitor experience.

  • Kinetic is privileged to be a sponsor of Moss Rock Festival. As you know, we’ve been a part of Moss Rock’s sister organization, the Magic City Art Connection, for over a decade and are excited about being more involved with Moss Rock Festival for decades to come. The redesigned site makes it easier than ever to let attendees learn more about the diversity of artists coming to this year’s festival, with a new multi-select filtering option, the ability to browse artists from past years, and a host of other design and accessibility improvements. Plus, helping thirsty patrons easily get Beer Garden tickets is always a good thing!

We look forward to seeing you for Nature, Smart Living, Art + Design & more outside at the Hoover Metropolitan Complex this Fall!